It’s no mystery that so many companies sell “elite” sports supplements.
Around the world, countless advertisers, websites and supplement companies are responding to all the negative ideas about body image that exist in our society. They are taking advantage of you and selling quick fixes that weren’t getting people the help or the results they wanted.
Almost from birth, we are overwhelmed with messages that say, "do you want to look/be like her/him?" That's especially the case for the fitness space. We are subtly and persuasively educated to avoid, hide, hold back or even fear being ourselves.
It's a little absurd when you think about it.
We all want long, happy, fulfilling lives... but we're taught to hide (or even fear) being yourself? It's ridiculous.
Our AstroFlav founder, Brian Tweer, recognized this.